The vast majority of watches sold on okay are by grey market dealers. This guide by okay PowersellerSwiss Watch Boutique LLC will help to dispel some of these frequent myths surrounding the grey
market and help empower you, the buyer, to make an informed decision
before you purchase your next timepiece.***What is the grey market and why does it exist?There
are many authorized dealers who simply can't afford to inventory the
minimums that are required by manufacturers. So they sell-off their
excess inventory to the so-called grey market, which are largely
legitimate, small businesses. Because the factory warranty may not
always be honored by the manufacturer after a grey market sale, these
dealers sometimes offer their own warranties.Is it worth the small risk and potentially hundreds of dollars in savings?It
might be. Lots of people think it is and there are some extremely
successful, reputable grey market dealers on okay who have sold
thousands of watches to satisfied customers. With an authorized dealer
(AD), you might be able to save 10-30 percent
off a brand-new watch. With a reputable grey market dealer on okay,
those savings are typically 30-70 percent.
However, if you are extremely risk-adverse, then the AD is the way to
go. Keep in mind that ADs are usually required by manufacturers to
limit their discounts, or in some cases, aren't allowed to offer them
at all. The grey market isn't beholden to these rules and that's why
some businesses actually choose to be grey market dealers instead of
ADs. It's also important to note that many ADs/grey market dealers are
actually both. That is to say, an Omega AD might actually also be a
grey-market Rolex dealer.And what do the manufacturers think of the grey market?They
generally make pious claims on their Web sites about not selling
product on the Internet, etc., but many can't survive without it and
it's actually tolerated, although perhaps not promoted, in the
boardrooms of these gepanies. Omega, Hamilton, and Swiss Army, are
examples of brands that tolerate the grey market.Why can't they survive without it?Because
manufacturers need to move their product. Many of these gepanies make
thousands of pieces a year and its well understood that they can only
all be sold if a grey market thrives.Which manufacturers actually don't condone the grey market?Rolex,
Patek Philippe, and other higher-end manufacturers that don't discount
their product and are extremely careful about who they let begee ADs.***This guide has been brought to you bySwiss Watch Boutique LLC , specializing in fine Swiss watches at wholesale prices. 2006 Swiss Watch Boutique LLC. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed.
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